Ever since Internet was made accessible to the public, individuals and businesses are putting up their own Web site as foundation for their online existence. Whether the reason may be for fun or profit, a Web site is useless if no one knows that it exists.

A few years ago, I wrote a three-part article series about the different levels of SEO skills: beginner, intermediate, and advanced. I placed copywriters at the beginner level, information architects and interface designers at the intermediate level, and web developers and programmers at the advanced level. At the time, I was pretty confident at the delineations, because it seemed that is ...

Yahoo's free SearchMonkey can enhance your search-engine performance by taking advantage of new tools such as tags.

A new blog to promote its online marketing expertise has been launched by IdeaStar Inc., a full-service Web development and marketing company. The blog, spinfield.com, has two purposes. One is to educate, entertain and engage clients, potential clients and others in the marketplace. The other purpose is to demonstrate how a good blog is run.

In order to boost their site’s productivity by increasing the traffic that it can generate during its operation, Webmasters are now implementing the basic concepts of search engine optimization (SEO) to achieve this goal.

Search engine optimization has become a common tool for businesses and public relations firms to draw online hits for products, services, partnerships and good press.

The Internet offers more than information to an individual; in fact, many entrepreneurs are setting up their own online businesses in hopes of bigger profit and popularity for their venture.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Apogee Search, one of the top ten independent search engine marketing firms in North America, announced plans to expand their operations to Toronto, Canada. Apogee Search currently has a strong partnership with several Canada-based clients as well as experience in targeting the Canadian marketplace with successful search engine optimization and pay-per-click campaigns.

Search engine results aren't realized simply from optimizing your website anymore. This week's infographic shows that gaining an understanding of the multi-channel nature of the Internet is key to successful online marketing campaigns. Click to continue reading...